These days email is taken for granted and used perhaps without fully appreciating its power.
For example, recently I had some concerns about whether or not my newsletter was being properly delivered through the automated service that I use.
I decided to send Read the rest of this entry »
At its simplest, email is your voice, amplified. Forget the technology, forget the software. When you get right down to it, email is you, talking to an audience of 1 or 1000 or 10,000.
Which gets us to the starting point of any message: you. Read the rest of this entry »
Sending messages and information to people who have given you permission to contact them is a great way to build the kind of relationships that will encourage a steady flow of traffic to your website… and greatly increase your online sales!
All online businesses Read the rest of this entry »
If your business sees a rise in sales during any of the holiday periods throughout the year, you should maximize said sales by using a time-tested holiday email strategy.
Email Holiday Strategy – Not Just For Christmas
When the word “holiday” is mentioned, Read the rest of this entry »
According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you’re not sending out at least monthly email Read the rest of this entry »
How to measure return on investment for email marketing
Half of email marketing agencies taking part in the DMA email benchmarking study reported less than 40% of their clients tracking ROI. (Source: DMA Email Marketing Council)
One of the main benefits of email Read the rest of this entry »
Marketing thru email lists is a smart idea and can be very affective. For those who do it correctly they can really do well, for those that do not they often find huge attrition rates in their email marketing lists.
Nobody likes SPAM and Read the rest of this entry »
You cannot rely on new visitors for the sustainable growth of your online business. Aside from the fact that unique visitors are quite difficult to lure (unless of course you’ve succeeded in playing the search engine game, and even so…), there will come a time Read the rest of this entry »
Communicating with your Clients and Prospects
Most people talk about different things with different people. With one friend the conversation might usually focus on relationships, while with another, perhaps talk turns more naturally to movies, books, sports or politics.
You would be unlikely Read the rest of this entry »
If you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.
The bad news is that people expect prompt replies to their Read the rest of this entry »