If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in Read the rest of this entry »
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure Read the rest of this entry »
Proofreading and Copy Editing
Technology has changed the standards for proofreading and copy editing, and even caused the roles to overlap in some situations. “Traditionally, proofreaders are responsible for finding errors during the typesetting or formatting of a final document,†notes Darryl Brunsvold, The Read the rest of this entry »
by Karon Thackston © 2006
The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I’ve visited use Read the rest of this entry »
I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the byline of your article and what you can do about it.
Bylines
The byline of an article is your chance to pimp your site and Read the rest of this entry »
People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good Read the rest of this entry »
I hope you all had a good break during the holidays. If you made New Years Resolutions you should also make some that apply to your ebook business. If you did not this article gives you some.
I hope you all had a good break during Read the rest of this entry »
Do you have what it takes to land a job doing grant writing? Many people are looking for ways to develop a freelance business, but unless you know what it takes to do so, you might as well stop trying. There are several fields in which Read the rest of this entry »
THE UNSPOKEN DIALOGUE
When it comes to online copywriting, it’s not the words you use that count. It’s the reaction to those words in the mind of the reader, as he reads them on the screen…
And it’s your ability to anticipate Read the rest of this entry »
Someone beautifully quoted, “You can stroke people with your wordsâ€.
For a writer, there is nothing more fulfilling then creating a new piece, an original article that benefits his reader. Writing anything involves, thought, research, subbing and editing, not necessarily in that order always. Read the rest of this entry »